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Project personality every step in the Cloud 70 | 30. The shoe that’s Never Not On now arrives in never-seen-before colorways. Bold shades meet understated tones in a performance design that’s not to be underestimated. With CloudTec® for clever cushioning and a carefully crafted Speedboard™, this shoe was made to move. Make no mistake, the Cloud 70 | 30 is all in. 100%. All day, every day!