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A brand that gives back, The Upside is a Certified B Corporation™. B Corps™ are businesses that meet the highest verified standards of social and environmental performance, transparency, and accountability. Living between New York and Hawaii and practicing yoga daily, THE UPSIDE’s Founder Jodhi Meares identified a gap in the market for activewear informed by fashion. THE UPSIDE’s early ethos laid in establishing a bold brand that catered to sartorially sophisticated and time savvy individuals who led demanding lives but cherished their training. Now 4 years old, the Sydney based brand has earned its place as one of the top activewear labels in the global market without abandoning functionality or premium style.